Learn – Use Google Analytics

SEO Tool – Use Google Analytics

In this post, I will be sharing the purpose of this great SEO Tool Google Analytics, how to install Google Analytics for WordPress, and the basics of how to  Learn – Use Google Analytics.

Learn - Use Google Analytics

This platform will collect data on your website and will then provide you with reporting and analysis to help you plan and organize your business.  It will give you the ability to know if you should be making changes to your site based on the success or failure of your keywords, traffic, and conversions.

Don’t go crazy trying to look at everything and use  it all.  It is best to  focus on several key metrics to set up your important goals and then use that data to score conversions .

Set Up

To get set up with Google Analytics all you need is a Google account (Gmail account) and the URL of your website.  To easily set up your account click here.

Property Settings

Once you have an account setup up, you need to edit the permission on your account in order to set up a property (website).

To do this go to your Analytics account, click the Admin Tab, look in the Account column (left column) and make sure your web site is showing in the drop down box.

Now go to the Property column (middle column) and select from the drop down box  Create New Property.

Property Settings in Google Analytics

On the new Property screen, choose Website or App and then the Name of the Property.  Next you enter your Website URL.  Select an Industry Category and your  Reporting Time Zone.  Click on Get Tracking ID.  Now your property has been created!

Copy and Paste your Tracking Code

To find your tracking code, go to the Admin tab and you will see in the center of your screen Tracking Info.  Click on Tracking Info → Tracking Code.  This code is very important and should never be altered  in any way because you will lose the ability to have data collection on your site.    You should only use it to copy and paste for tracking purposes.

Tracking Code in Google Analytics


The Tracking Code snippet is in a box.  It starts with <script> and ends Theme Header.php in wordpresswith </script>.    This is how to install Google Analytics for WordPress.  Copy the entire code.

Now go to WordPress  where you should be signed in to your website.

Go to Appearance → Editor→ Header (on the left side of your screen).  Choose Header (header.php).  Do not make any changes here except for pasting the Tracking Code.  Go down in the Header page until you see <head> and </head>.  The Tracking Code should be pasted between <head> and </head>.

 Can Google see your site?

Your Tracking code is now in place.  Allow Google about 24 hours to start seeing your site.  Go back to your tracking code in Analytics and check the status until you see Receiving Data in the status line.  In the mean time, you can start setting up your goals.  Your goals are used to measure your websites effectiveness by tracking conversions or actions on your site.

 Setting up Goals

Set Up a Goal in Google Analytics

Goal Categories

To get to the Goals page, go to your Admin tab and then look for Goals under the column all the way to the right and choose New Goal.  The Goal Categories are divided into the following:

RevenueThis would be used when someone makes a purchase on your site.  You can also specify a funnel to capture the steps taken and even drop out points.

Acquisition – This would be used as a duration goal, a page count goal, a destination goal, or an event goal clicking on an external link on your site.

InquiryThis would be used for contact with you.  Examples would be contacted your site, read reviews, requested a call back, or a live chat.

EngagementThis would be to subscribe to a newsletter, shared with social media, played media, or compared information.

Here is what the Goal Setup Screen looks like:

Goal Setup screen in Google Analytics

Goal Type

Once you choose the category, each of the categories have a template  or you can use a Custom template.  Next you will be asked to choose the  Goal type.  These are:

DestinationThis goal is achieved when a visitor goes to a particular page.

DurationThis goal is to track the amount of time spent on your site.

Pages/Screens per sessionThis goal is used to set an amount of pages that you would like each visitor to go to.  The more pages they are visiting the more interested they are in your site.

EventThis goal is to track a specific event like watching a video.

Here is the Goal Descriptions screen if you had choose Revenue for your Goal Category:

Goal Description

Goal Details

Once you have set up your Goal Category and your Goal type, you may have some choices for Goal Details depending on your Category and Type.  Here are the choices:

DestinationThis is the destination goal page.  For instance if you set up a goal for a reader to read a review, the destination would be the URL of the review page.

Google Analytics Goal Details

DurationThis is a goal in hours, minutes, and/or seconds to reach your time goal.

Funnel (Optional)If your visitor has to go to several screens to complete the goal, you can use the funnel to track their path.  As your visitor makes their way through the path, you can use the funnel to track the entrance and exit points that impact your goal.

Value (Optional)You can set up a Monetary Value with the conversion to reach your dollar goal.

Event ConditionsYou can set one or more conditions of the event.  The conversion counts when your condition(s) occur(s).  Here are the condition choices for your event:

Event Conditions

  • Category – This is the name that you want to give to the objects that you are tracking.
  • Action – The type of action for the category.
  • Opt_Label (Optional) – This is used if you want to set up additional description text.
  • Opt_Value (Optional) – This is used if you want to set up a numerical value.
  • Opt_Noninteraction (Optional) – This is used as a True answer (after the interaction, do not include in the bounce rate) or as a False answer (after the interaction, do include in the bounce rate).

Once you complete the Goal details, click verify this goal to see your goal conversion in the past 7 days. Then click Create Goal for your final setup to be complete.  You can set up 20 Goals for each site.

Create Goal in Google Analytics

Remember that Traffic is important, but what you are really looking for are conversions. To use a shopping analogy, if your shopper is only window shopping and never walks into your store you have traffic, but without  an in store purchase or a conversion you have made no income from all your store traffic.

How to track goals

How to Track your goals

To find your Goals that you have set up go to Reporting→Conversions→Goals.  To fully understand your Goals, here is an explanation for each of the tabs.

Overview – Here you will see for each of your Goals the Goal Completions, Goal Value (if you have a set value), and the Goal Conversion Rate.

Goal URLs – For each Destination Goal that you have set up, you will see the results for that page here including the Goal Completions and the Goal Value (if one has been set up).

Reverse Goal Path – This shows the previous pages before completion of a Goal.

Funnel Visualization – This shows you where your conversions are coming from to help you understand your traffic and conversions.

Goal Flow Visualization

Goal Flow – This will show you the source from where your visitor came from before the conversion.  This could be from another site, facebook, direct, etc.

Acquisition Channels

You will  find additional information on Goals under Acquisition→All Traffic→Channels.  Here  you will find a break down fore each of your goals under each traffic source by Goal Conversion , Goal Completion, and Goal Value (if you have set one).

I hope you have found this Post on Learn – Use Google Analytics very helpful.  Also check out my latest Review here on the #1 Internet Hosting, Training, and Community called Wealthy Affiliate.  If you have any questions or would like to share information with the other Mom readers, please post below.

I look forward to hearing from you!

Moms Make Income From Home

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